Data Migration_201216.cdr

Communications service providers (CSPs) are being pushed to the lower end of the value chain by standalone, over-the-top (OTT) players and Internet of Things (IoT)—which are able to establish direct customer touch points. However, there is a proven methodology for CSPs to transform and migrate their data assets into the digital landscape to meet their business objectives. Business Imperatives for CSPs As digitally-empowered users embrace data-rich services and apps, enterprises need to cut costs while upgrading network infrastructure to deliver a superior customer experience and improve revenue management. Communication service providers (CSPs) should simultaneously focus on increasing their average revenue per user (ARPU) by: n Provisioning truly differentiated, personalized products and services that enhance consumers’ perception of the value they offer. n Effectively deploying data analytics tools for mining relevant business information. IT-led Business Transformation Accordingly, several CSPs have undertaken strategic overhauls of in-house IT systems and infrastructure that underpin their core business processes–including modernization of legacy operations support systems (OSS) and business support systems (BSS). Key focus areas on this front include automation of infrastructure management, self-service customer relationship management (CRM), digitization of order management, and customer analytics. Additionally, telecom companies are aggressively pursuing simplication and consolidation of their IT application landscape by eliminating redundant systems.